Skills
Graphic Design
This is the core of my knowledge. I developed a strong sense of design by studying fine arts, all from the classic european schools to contemporary tendencies. Also became proficient in different areas like painting, sculpture, photography, and digital arts.
Lately I have been incorporating AI as a tool for expanding my capabilities in all fields.
UX Design
During the last 9 years of my career I have had the experience of becoming a Sr. Visual Designer and gather expertise in many areas such as web design in a learning development team at IBM. That also helped me become familiar with coding, instructional design, as well as leading design teams and strategies.
Audio and Video Production
Both at IBM and on my personal time I have produced videos for multiple purposes. These range from micro-learning solutions and week long trainings, to music videos and, supporting live events of +2700 executives. Also including motion graphics and animation.
Branding Consulting
One of the most important things of working for any stablished company that cares about its look and feel is having a strong branding identity and knowing how to use it right. 11 years of experience using several branding books in IBM has helped me develop a keen eye to make sure everything looks as intended and be able to suggest ideas for improvement when it doesn’t.
Agile and Design Thinking
I acquired both badges in 2019 and have worked in an Agile environment, constantly applying Design Thinking methods to arrive to the best and most innovative solutions for each course we develop, and guarantee learner satisfaction.
Photography
For the last few years I have been working as a documentary photographer mostly of buildings and site of historic value thanks to the collaboration with an UNESCO branch called ICOMOS. From this I have also become a street photographer and nature photographer. My expertise encompasses not only digital mediums but also analogue, developing film and copies using traditional techniques.
