Skills
Visual design is the foundation of my career. My background in Fine Arts provided a deep understanding of composition, color theory, visual storytelling, and aesthetics across both traditional and digital mediums. Over the years, I have applied these principles to create engaging experiences for learning, marketing, communication, and branding initiatives.
Today, I complement traditional design methodologies with generative AI tools, allowing me to accelerate ideation, explore a wider range of creative directions, and produce high-quality visual assets efficiently while maintaining creative control and strategic intent.
Visual Design
With over nine years of experience designing digital learning solutions at IBM, I have developed expertise in user-centered design, visual communication, and learning experience development. My work combines UX principles, instructional design strategies, and visual storytelling to create engaging experiences that meet both business objectives and learner needs.
This multidisciplinary background allows me to bridge the gap between strategy, content, and design while collaborating effectively with stakeholders, developers, and cross-functional teams.
UX & Learning Experience Design
I have produced a wide range of multimedia experiences, including learning videos, executive event content, motion graphics, animations, and music-related productions. My experience spans the entire production process, from concept development and scripting to editing, motion design, and final delivery.
By combining visual design, storytelling, and technical production skills, I create content that is both engaging and purposeful.
Multimedia Production
Working within one of the world's most recognizable corporate brands has given me extensive experience applying and maintaining large-scale design systems. I understand the importance of consistency, accessibility, and visual coherence across channels and formats.
Beyond adhering to established guidelines, I enjoy identifying opportunities to strengthen visual communication and improve the effectiveness of branded experiences.
Branding & Design Systems
Agile Collaboration & Design Thinking
I have spent much of my career working in Agile environments and applying Design Thinking methodologies to solve complex problems. Through research, collaboration, rapid prototyping, and iterative development, I help teams create solutions that balance user needs, business goals, and technical constraints.
These frameworks have shaped the way I approach projects, enabling me to remain adaptable while delivering meaningful and innovative outcomes.
Photography is both a professional discipline and a personal passion. My work includes documentary, architectural, street, travel, and nature photography, with a particular focus on capturing authentic moments and visual narratives.
Through collaborations with ICOMOS and cultural heritage initiatives, I have documented sites of historical significance while developing a strong appreciation for preservation and storytelling. My practice spans both digital and analogue photography, including traditional film development and darkroom printing techniques.
Photography
Generative AI has become an integral part of my creative workflow. I leverage AI tools to accelerate concept development, generate custom visual assets, support storyboarding, create multimedia content, and explore alternative design directions.
My approach focuses on human-led art direction, prompt engineering, visual curation, and post-production refinement to ensure outputs remain aligned with brand standards, project goals, and user expectations.