eCards
Upon completion of development of each course an eCard would be sent to the segment leaders for distribution among the end learners. Those eCards were also a task for the visual designers to build. They could be as simple as a clickable image to a full HTML responsive version with multiple links and functions.
Digital Strategy Master Class
HTML based responsive eCard with links to different sites, and buttons with automated email responses.
IBM and Adobe Mix and Mingle
Single image ecard developed for an event in Spain for executives. When clicking on any part of the image it would redirect to a registration page with more details.
Both invitations might look similar since they are inspired on the same branding guidelines, although the approaches for building each of them are very different. The one for IBM and Adobe event was built on Illustrator, inserted on an email and made clickable by inserting a link to it. Meanwhile, the one for the DS Masterclass was built entirely on code in order to have multiple links, functionalities and be responsive according to the screen size. Both were built from scratch by myself.